4 words!


  1. Seek Attention 
  2. Group
  3. Aesthetics
  4. Add meaning
  5. Keep in mind color vision limitation of the population
  6. Complementary colors on the color wheel - combinations, Saturated colors(pure hues) - attract attention and desaturated to indicate seriousness, Symbolism - verify the meaning since this is still speculative

Cognitive Dissonance 

  1. State of discomfort due to conflicting attitudes, thoughts or actions
  2. Optimal level of incentive required to change behaviour and attitude is the point of minimum justification!
  3. 3 ways to alleviate cognitive dissonance - A) Reduce importance of the dissonant cognitions B) Add consonant cognitions C) Remove/change dissonant cognitions


  1. Tendency to perceive things as unchanging or different based on our visual limitations
  2. Size, Color, Shape and Brightness constancy are some examples. All our senses exhibit constancy. 


  1. Technique to bring attention to an area
  2. Few ways to do it are Bold, Italics, underlining, typeface, color, inversing and blinking


The digital space I want to choose for this assignment is the big photo album of social media - Instagram. I recently archived all my posts and have nothing on my page. This is what it currently looks like - 

Instagram page as of October 2nd 1:13 am EST

Instagram page as of October 2nd 1:13 am EST

I have 776 followers and zero posts but it says 1 for some odd reason and I follow 233 humans. I would like to safely say that I have extinguished my social circle. Everyone who knows me well enough probably follows me on this platform. 

My experiment here on is to simulate different personas within the Instagram world - fashion bloggers, travel bloggers, food bloggers, beauty bloggers, photographers, stand up comedians, etc and inhabit them for 30 posts each. I plan to use to Instagram API to trigger the next post on every 5 followers. The posts will be comprising of all the 'to-do' things that magazines/bloggers mention to get Instagram famous which include incessant hashtags, current/relevant topics, etc. I am taking tips from wikihow, inc.com, cosmopolitan, elle.com, gurl.com and also from Henry Carroll's 'Read this if you want to be Instagram famous' and DerekThompson's 'Hitmakers'.

The description and look of the profile changes every time the profile switches to a new persona. 

Step 1: I finalized the personas I'd like to cover and the ones that get the most attention on Instagram which are as follows

  • Food blogger
  • A Celebrity's fan (Selena Gomez seems to be the most followed one)
  • Traveller 
  • Fashion
  • Stand up comedian
  • Beauty blogger
  • Sports fanatic
  • Role player (not sure about this one)
  • Gamer
  • Book lover
  • Photographer
  • Musician

Step 2: Collect/Click the database of 30 images with tags under each persona. 

I am a bit confused about whether I should click or use stock images. I would prefer to click but I like to idea of using stock since it is a total disconnect from my personality or me. 

Step 3: Write the code and run the app 

Constraints I am adding - I will follow whoever follows me and for every 10 followers added I will unfollow 2 accounts until I reach 200 following. No automated engagement will be done during this experiment. 

Final Aim - I am assuming reaching 1000 followers is not hard at this point since I am on 700+ so by the end of this experiment reaching 5k followers to see how artificial or "organic" social media growth truly is! 





Hedwig and the angry inch!

#Concept Sentences

1. One simple sentence - The play is about the life and changes of a boy named Hansel.

2. One complex sentence - A boy named Hansel from Germany who once lived with his mother tells the story of his sex change operation and how he moved to America.

3. 3-5 sentence description - Hansel, a boy from Germany who lived with his mother meets a man Luther - who wants to marry him. Hansel undergoes a badly done sex change operation for Luther, changes his name to Hedwig and moves to America later to be divorced by him. In his pursuit to find the other half according to a tale told by his mom he narrates his experiences. The play ends with Hedwig and Yitzhak exchanging their appearances to signify the unison of the broken eye. (which I am not sure if I am interpreting correctly)

#Fuch's Questions 

1. The world of the play

The world of the play is a Broadway theatre. But elements on the stage suggest explosion. The time of the play is recent but often refers to the late 1900s post building the Berlin wall and later during Hedwig's time in America. The play on the whole is in linear progression but often jumps back and forth in memories. The climate did not catch my attention since it is mostly indoors so controlled conditions. The overall mood of the play seems passionate and confident with sprints of sadness, anger, seriousness. The music defines and guides the mood a lot. 

2. The social world of the play

The play has a central single figure which is Hedwig and a band that accompanies on stage. The interactions of these characters is mostly one on one with back up vocals. There is significant tension and drama equipped with each interaction with different characters. Like a musical, the play shifts between songs and talking. Often Hedwig has a monologue but enacts out a memory with other characters. The language is colorful and ranges through the spectrum. 

3. Changes

First image: Yitzhak welcomes audience to the Belasco Theatre and requests them to turn off all cellular devices. 

Last image: Yitzhak dressed in female drag as the 'broken eye' appears and merges and becomes whole.

Center image: Hansel invited Luther home for dinner and he proposes. 

The scene was necessary to go through the transition of when Hansel becomes Hedwig and the changes that behold. It is a turning point of the play. The character is still developing during this scene and further on from this point is how the character evolves. 

4. Imaginer's view

The play demands of the viewer to empathize, to understand, to accept like Hedwig did of the wholeness of all beings. Man or woman or neither or both. 




Analog avatar

For this weeks assignment I decided to let people around me control some of my actions. I asked people to give anonymous suggestions. 

I plan to make an Instagram post about each suggestion and have someone thats not me do it. Mocking their perception that they controlled me for a few actions rather it was them controlling someone else pretending to be me! 

This is only partially executed, will do the posts this week!

Usability Review - IxD Studio

I understand interaction design primarily refers to digital interfaces. my usability review is not about anything digital. I apologize! 

But if Don Norman can write about bad door designs and the documentary 'Objectified' refers to designing products as something within the realm of interaction design then I am justifying the following rant about 'BIKE STANDS IN NYC' 

Lately, I have been biking around - i always firmly believed that if I never owned a car and used public transport I was doing a significant favor to the planet. After moving to NYC, I realized biking is a real option in transportation unlike Mumbai where if you are biking on the roads you may as well build a time machine and get guillotined. This led me to using the numerous different types of bike stands available in this city! Who designs these? The mayors office? I don't know! They are inconsistent and difficult! 

So upon further investigation it seems that the DOT - Department of Transportation is in charge of these bike racks. 

Firstly, you can put your bike on any stand like a bus stop pole etc but not a tree! Obviously! Secondly, I am thankful that there are bike racks in the city but the aim is to be a better society and have attention to detail. Thirdly, badly parked bikes are a nuisance to everyone - the other bike parkers, the pedestrians, the cars, the trash collectors, everyone! 

The worst bike rack is the one on Waverly place near Tisch, it is fat and ugly and shaped irresponsibly and no bike can be happily parked there. Everyone ends up angling their bikes in a weird way so more space is consumed and lesser bikes get parked and the thickness of the pole is too much for the average U-lock that the bikers use. 

The questions we need to ask to design these racks are -

What do bikes look like? When a biker parks his/her bike how do they do it? what is the most important part to secure? What  do they use to secure it? Is there a standardized size for the locks? Is a U-lock better or the chain lock? What areas have more bikes? What areas need more racks? What shape and design suit which parts? 

The problems I face when securing my bike, the pole I am attaching to is weirdly shaped either its to thick or it is some maze-like shape. I need to use a chain to secure my front tire to my U-lock which secures my back tire and bike frame. Why do I need to separate things? Can't bike racks be made such that I don't have to purchase more things! Is this a marketing tactic between the DOT and the bike lock companies? Is the whole point of America consumerism ? Okay, maybe these are broader questions than the assignment calls for! 

If I had to design these racks, what would I do? - I really want to work on this! 

"Do it once, do it again" project

For this class I wanted to explore urban and public art interactive installations. 

My thought is that it's going to take a physical structure mostly of a tree (which I shall design and fabricate in my Digital Fabrication class with Danny Rozin) and the hardware part of it includes 3.5mm audio jacks all around on the bark of the tree where people can plug in their earphones and it would play sound recordings and the rest of the tree could have stepper motors as branches and led strips as leaves controlling the look based on the time/engagement, etc (maybe other IoT concepts like electrical consumption on the ITP floor) emulating the appearance of a real tree swaying to wind. 

A reference would be the Tree of Tenere from Burning Man designed by Symmetry Labs. 

I am assuming this is still a design thought in process and reiterating over the week would change the look and final output of this project. 

Aunt Dan and Lemon by Wallace Shawn

Fuch's Questions for Aunt Dan and Lemon

1. The world of the play 

The play is mostly based inside - either Lemon's bedroom or Aunt Dan's friend Andy's flat or a restaurant. There are few scenes that take place in a garden of Lemon's parent's house or a night club. The play is based in the 1940/50s and goes back and forth non-linearly based on Lemon's narrative between the present (late 90s) and her memories or Aunt Dan's time in Oxford. The play is based in England on the outskirts of London and sometimes in Oxford - so mostly town-like. 

The climate is mostly dull and dark, even though it is based mostly in the interiors, England does have gloomy weather and the play does mention that Lemon's father chose a place "strangely un-English" and like a swamp near Mississippi - the air was sticky and hot.

The mood kept changing in the play during memories but mostly a seriousness and non empathetic tone towards the fascist topics seemed to be the overall aura. The way characters and scenes changed is mostly depicted by blackouts - which point towards a dark tonality. I am predicting a very heavy bass ish music to complement the tone of the play.  A lot of silence too for the fight and added dramatic turns - a perfect example for maybe sometimes silence sings louder than music. 

2. The social world of the play 

A few characters in the play seem more isolated than the others. Lemon and her father seem more inward and private. Lemon's mother, however, is vocal about her opinions and Aunt Dan seems to be strongly opinionated. Lemon seems to be more influenced by her Aunt than her mother. Aunt Dan is mostly around company. There is tension between Lemon's mother and Aunt Dan and they argue over their difference of opinions. In the memories, however, Aunt Dan seems like an easy-going happy-go lucky woman. Lemon's tone is mostly flowing and logical and very justifying yet not defensive but heavily influenced. 

3. What changes

First Scene : A woman named Lemon sitting on an armchair in a dark room. 

Last Scene : A dark room as at the beginning of the play

Mid Scene : The argument between Aunt Dan and Lemon's mother. The plot moves from friendship to bitterness. 

I shall say this part is hard for me to describe for this play because of it's non-linearity. 

4. Imaginer's view changes - 

Aunt Dan's perception went from a cool aunt to someone justifying the nazis. The play intends to evoke and question whether compassion truly exists. A comparison of extermination camps to killing roaches. I found it confounding that the part where Lemon says - Well, what is this compassion? have you ever felt it? made me realize that maybe I have not felt it either. I saw a man get run over by a train when I was 10 years old on my way to school and I did not look away and his severed arm fell onto the platform and I remember thinking what a stupid man he was for crossing the tracks instead of using the bridges. Was I never taught compassion? 

I guess I would feel compassion when one is suffering and not when one is dead or on the other side of suffering cause it seems to be of no meaning to feel compassion then. I don't know!

5. Theatrical Mirrors

The interesting part about any play is that each person takes away something different from it. Depending on the context and where the person is from and what environments they grew up in factor in a lot of whether I would like, dislike, relate to or be absolutely confused about a play. I was not there during Nazi Germany or the Vietnam war but any acts of violence deem wrong and unnecessary to me. Each character of the play is bringing into perspective a memory or an opinion and questioning it.

6. The pattern

*I need to come back to this*

#Sentences for the play 

1. One simple - The play is about a girl and her Aunt.

2. One complex - The play is about a young girl influenced by her Aunt's stories and opinions who conforms into someone justifying fascism. 

3. 3-5 sentence description - A young girl named Leonara referred to as Lemon born in England who loves to listen to stories by her Aunt - an American friend of her parents. She recalls her Aunt's stories reflecting on her experiences. The play questions our understanding of compassion, leadership and fascism. 


I got excited and did more than two because it was such a fun assignment! It's so interesting that each avatar is so different yet characteristically SO ME!

1. What did I have control over?

With most of these tools, I had control over Face, facial features, hair, clothes and some accessories. This seemed monotonous to me after a point and I started to wonder what we could change about these avatar making apps to make them more exciting. 

2. Were there things you wanted to have control over that you didn’t?

I would have liked more options or choices at the least in places that I did not have a lot of creative control over. Reminded me of the time I made my 2D vector in photoshop and like that purely cause I could choose my pose and angle and other parameters that are not of concern to these apps. 

Screen Shot 2017-09-17 at 2.32.57 AM.png

3. Are these avatars an accurate representation of you? What is missing? - How do the two avatars compare to one another?

They are drastically different in several ways but certain characteristics do portray my features and one can make out who it is. 

I love the South Park one the best and I want to make the Simpsons one but it isn't available!

Empty Space by Peter Brook & Visits to a Small Planet by Elanor Fuchs - Response

#Elanor Fuchs

I read Elanor Fuchs' visit to a small planet first since Empty Space was a long read. I knew there was a massive void of Arts education in my schooling and college but this reading made me realize how big this void was. Something like Geography and Astronomy that are so scientific are used so profoundly to understand a play. I am not very sure if I fully understood and appreciate this writing, cause I read it twice and each time deduced more meaning out of it. The piece ends with "Of course you can construct meaning in this world in many different ways" - maybe that should be my takeaway. 

Midway through reading her I : The world of the play - first things first, I saw myself visualizing the title sequence of Game of Thrones - how they walk through all the kingdoms, set up the map and familiarize the viewer with the world. It is probably not a good sign that for every part Elanor mentioned my mind visualized something from the cinematic arts rather than the theatrical arts - but that maybe because of how little of theatre I have consumed. Her questioning strategy is oddly familiar to my project development technique. It's interesting that the progression it takes is 1. Set the inanimate things 2. Set the animate things 3. Set the interactions/changes 4. Add some "you" 5. Reason back and forth 6. Match the patterns - so once you have laid down the first three points only then do you add your takes and interpretations into it. The Theatre is not meant to be one man's play since it is one of the oldest forms of interactive arts and anything interactive needs more than one agent. 

#Peter Brook

Jumping to Peter Brook's Empty Space, this reading was a roller coaster ride - it went from directors, actors, sculptors, designers, painters, critics and audiences. It went from Broadway to Tel Aviv and Russia and it went from one era to another. As I read what he was describing in the deadly theatre, I saw myself exploring where in history was theatre in India deadly, rough, holy or immediate. Since this summer I have been meaning to explore if theatre has the potential or already is a self sustaining industry in post independence India for thesis. Midway this reading Peter speaks about the role of critics and he rightly says "theatre has no room for error or for waste". Incompetence would show immediately in theatre and there is an abundance of that in the society I aim to explore. You can hand in a lousily written chunk of code, you can do a mediocre job at diagnosing patients and get away with it but theatre would point that out. Walking through history and how poets, playwrights and society developed and redirected themselves a certain way - some got commercial and lost essence makes me wonder what direction turns theatre into monopoly. 

Evaluating Broadway theatre sales from 1960s to 2000s for a case study last semester for Entertainment and Media Markets was a helpful in understanding further to what Peter Brook talks about in audiences choosing the spend their money on theatre and it is a risk. Media, critics and societal pressures play a huge role in what drives theatre in different cultures. As an English director, Peter seems to have had the opportunity to derive a world view of theatre - makes me wonder more about American and European history with theatre hugely influenced eastern culture and perception of theatre as well and what is the global reception of theatrical acts from different regions since Peter strongly suggests language is a part of theatre and not the sole aspect. Would a Bharat Natyam piece be as well received in a foreign land or would Opera or a Broadway musical be well received in the interiors of China and India. What seems to end on a hopeful note is his conclusion - "But unlike a book, the theatre has one special characteristic. It is always possible to start again." Maybe it is a good idea to look into Theatre and it's future in India for thesis.


Light and Interactivity

For the Light and Interactivity final, Koji and I teamed up and decided to do something on the floor. After much iterations of ideas all the way from turning lights off based off the concept of "load-shedding" to Alexa turning lights off to using the Enertiv API to control the lights - we went through a lot of reconsiderations.

Finally, we decided to make a light piece/sconce/structure that added aesthetic value to a dull part of the floor and depicted energy consumption whilst doing that!

This later made me realize that it is as much a Data Art project as it is a Light and Interactivity project!

Koji decided to take control of the tech aspect but soon we realized that this project probably needed more designing and lighting design thought so we both got on board to make things. Having experimented with materials the entire semester helped up-speed the process of designing an abstract ceiling piece which would reflect light off a strong floor light and create caustics. We used materials we found on the floor.

Our second part was a magic window which would change colors as an indication of the energy consumption for the previous week. We started off with philips hue bulbs as clip lights mounted on a cardboard prototype of the window.

We changed to colored bulbs since that would help in the data indication.